How’s your aim?

In working with some of the world’s most recognized brands, here’s what we’ve learned: only 18% of most organizations' pipelines fit their actual ICP. Every minute and dollar spent on the majority of the accounts in their CRM is wasted, and that’s a price no organization can afford to pay.

This is why aim—the percent of accounts in your pipeline that match your ICP—matters. Use the aim ROI calculator below to learn more about your aim, what it means for your company and how you can improve it.