Guide · 202629 pages
The Definitive Guide to GTM Targeting
An introduction to exegraphic signals, account intelligence, and the CAPDB framework for thinking about B2B audience selection.
View guideA useful place to begin
Resources for better-informed B2B demand generation.
GetRev’s resource hub brings together practical guides, articles, webinars, Rev View, and selected industry headlines for B2B marketing teams and agencies. Start with the question you are working through, then follow a link to the existing material that can help.
Choose a question
Where would you like to start?
These starting points connect common B2B marketing questions to resources already in the library.
01 / AUDIENCEWho should we reach?Explore exegraphics, account intelligence, and ways to think about targeting.02 / CAMPAIGNSHow do we plan and nurture?Find material on campaign maturity, coordinated programs, and lead nurturing.03 / BUYER RESEARCHHow are buyers finding answers?Explore Content Agents alongside gated forms, AEO-ready content, and AI-assisted buyer research.04 / AI + ABMHow ready is our approach?Assess discoverability, data, personalization, orchestration, and measurement.
GetRev guides
Guides & ebooks
Longer reads and structured reference material on targeting, nurturing, buyer preference, AI-ABM, and win-loss signals.
Guide · 202612 pages
Top-of-Funnel Best Practices
A practical look at content, channel coordination, timing, and visibility across early-stage B2B buyer research.
View guideGuide · 202616 pages
Winning Before They Show Up
Explore early vendor preference, exegraphic signals, AI visibility, and ways to think about measuring early-stage activity.
View guideGuide · 202626 pages
AI-ABM Maturity Assessment Guide
A guide to assessing AI-enabled ABM across discoverability, data, personalization, orchestration, and measurement.
View guideGuide · 20269 pages
The Win-Loss Signal Playbook
A six-step method for translating verified win-loss reasons into account signals, campaign choices, sales context, and measurement.
View guideFrom the GetRev blog
Ideas, explained in context.
Articles on audience data, demand generation, RevOps, and how B2B buyers research.
Featured article
Your 2027 ICP Is Hiding in Your Win-Loss Data
October 12, 2026
Use closed-won and closed-lost deal patterns to refresh your 2027 ICP with exegraphic signals, a three-layer targeting model, and a Q4 checklist.
Read articleAgent Syndication, Redefined: Winning the Buyer and the Answer Engine
How Agent Syndication combines a Content Agent alongside gated forms with AI Visibility and AEO/GEO content optimization for buyer research.
Read articleAgent Syndication: Why Your Gated Content Deserves More Than a Landing Page
Explore the Content Agent on a traditional form-fill page and AEO content preparation—the two parts of Agent Syndication.
Read articleThe Problem with B2B Data and the Solution Your Team Is Waiting For
Discusses limits of familiar B2B data types and introduces exegraphic data as another way to describe how organizations operate.
Read articleWhat Are Exegraphics?
Defines exegraphics and distinguishes operational signals from traditional firmographic details.
Read articleEvolving Through the Phases of a Mature Demand Gen Engine
Joe Paone of Splunk describes phases of demand generation maturity and sales-and-marketing alignment.
Read articleHow and Why RevOps Teams Use Exegraphic Data
RevOps strategist Nicole Davolt discusses applying exegraphic information to account prioritization and team coordination.
Read articleWatch and listen
Webinars
Recorded conversations on lead nurturing, cross-selling, and developing a demand generation engine.
The Art of Lead Nurturing: Epic Fails and Fixes
Allytics' Dunya Riechelson and Jeff Wells discuss lead nurturing approaches and common missteps.
Capitalize on the Cross Sell: Find New Opportunities Within Existing Accounts
A conversation with Norman Gennaro and Jeff Ha about cross-selling within existing accounts.
How to Build and Evolve a Modern Demand Gen Engine
Splunk's Joe Paone discusses demand generation maturity and keeping sales and marketing aligned as programs evolve.
GetRev perspective
Rev View
GetRev’s editorial perspective on demand generation and B2B buyer behavior.
Content assetBuyer’s AI agent
The End of the Read-Through: How AI Agents Are Rewriting Content Syndication
Buyers still want your eBook. They just don't want to read it. AI agents are changing how buyers consume content—and how marketers can measure engagement beyond a PDF download.
Read the issueExternal reading
Industry news
Selected headlines from publishers covering marketing, business, and B2B activity.
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Quick answers
About these resources
Know what is here and choose a relevant next read.
What can I find in the GetRev resource hub?
This hub brings together GetRev guides, blog articles, webinars, the latest Rev View issue, and selected industry news from external publishers.
Who are these resources for?
They are intended for B2B marketing teams and agencies exploring audience targeting, campaign planning, lead nurturing, buyer research, or AI and ABM readiness.
Where should I start with audience targeting?
Start with The Definitive Guide to GTM Targeting for exegraphics and account intelligence, or read What Are Exegraphics? for a focused introduction.
How is Industry News different from GetRev resources?
Guides, blog articles, webinars, and Rev View are hosted by GetRev. Industry News links to externally authored articles on their publishers' websites.