Rev, the Sales

Development Platform

We’re revolutionizing the sales and marketing process

Rev was founded in 2013 and is headquartered in San Diego, California. Our goal is simple: help go-to-market teams hit their growth and revenue targets.

An abundance of software tools exist to help companies connect with prospects once the prospect knows of the company—everything from search engine marketing to customer success. But chances are, if they’ve heard of you, they’ve also heard of your competitors. Rev recognized the need for B2B companies to catch prospects above the funnel and built an AI-engine to help go-to-market teams discover their next best customer.

This is why Rev exists. We help you fill your funnel with leads that fit your ideal customer profile and are ready to hear your pitch.

Meet our leadership team

OUR EXECUTIVE TEAM

Jonathan Spier

Chief Executive Officer

Jonathan Spier

Chief Executive Officer

Jonathan is the CEO of Rev. He brings 20+ years of experience building category-leading companies, including two prior successful roles as a venture-backed CEO at NetBase and PLAE. Jonathan holds a bachelor’s degree in Computer Science with honors from University of California, Berkeley and an MBA with honors from Harvard Business School.

Peng Leong

Chief Financial Officer

Peng Leong

Chief Financial Officer

Peng joined the company in 2019. He has deep industry experience in finance, accounting and managing business operations, and has mainly worked in technology companies. Prior roles included successful roles at CoreLogic, Symantec and IDAnalytics. A native Australian, he began his career in Sydney at Deloitte Consulting. He has a BScEcon from Macquarie University (Sydney), completed his CPA with the Australian Institute of Chartered Accountants, and an MBA from the University of Southern California.

Jeff Ha

Chief Go-to-Market Officer

Jeff Ha

Chief Go-to-Market Officer

Jeff has run all go-to-market activities for Rev since 2021. He's an accomplished Silicon Valley start-up veteran with a passion for making the workplace a great learning and development environment. Previous positions include sales and operations roles at PLAE, BrightEdge and NetBase. He received his B.A. from University of California, Berkeley and served as a Peace Corps Volunteer.

Fred Mondragon

Chief Revenue Officer

Fred Mondragon

Chief Revenue Officer

Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies including TimesTen, Oracle and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.

Steve Biafore

Chief Science Officer

Steve Biafore

Chief Science Officer

Steve joined Rev as Chief Science Officer in 2016. He is a machine learning scientist and entrepreneur with experience creating impactful analytic solutions across a broad set of industries. Prior to Rev, he focused on healthcare analytics. Steve received a B.S. from Ohio State University and an M.S. and PhD from University of California-San Diego.

Megan Herrick

SVP, Marketing

Megan Herrick

SVP, Marketing

Megan joined Rev in 2021 continuing a successful record of working in SaaS technologies, consumer products and services, and high-growth, fast-paced environments. She has an extensive background in taking startups through funding rounds, mergers, acquisitions and IPO preparedness. Megan held senior roles in marketing and comms at Overstock.com, Sorensen Media, Pluralsight and Vivint. She spent her early career in executive broadcast management and journalism.

Travis Carmack

VP, Customer Success

Travis Carmack

VP, Customer Success

Prior to joining Rev in 2020, Travis spent almost nine years at QuinStreet where he successfully drove and delivered 99% of Quinstreet's $24M annual B2B business while optimizing gross margin. He was also a marketing operations and product growth leader for IT Business Edge, CNET Networks and TechRepublic.

Gina Mendoza

VP, People Operations

Gina Mendoza

VP, People Operations

Gina joined the company in 2018 and has almost a decade of organizational leadership and employee relations experience in the SaaS sphere. She has a natural aptitude for resolving employee issues and for building ground-up functions and developing innovative HR initiatives. Prior to Rev, she helped scale GoFundMe into the world's largest crowdfunding platform, as well as iBoss cybersecurity, Semper Solaris and SOCi.

Mike Bennett

VP, Engineering

Mike Bennett

VP, Engineering

Mike joined Rev in 2017. He is a full stack software engineer with 15+ years experience delivering solutions in a variety of industries, including finance, healthcare and security. In recent years, Mike has focused on building cloud-based applications with an emphasis on scalability to support tens of millions of users.

John Feeley

Director, Product Management

John Feeley

Director, Product Management

John joined Rev in 2019. He has deep experience in B2B product management and an extensive background collaborating with sales, marketing and development teams. He also enjoys working with customers to understand needs and prioritize key product features. Prior to Rev, John led product management at Tealium, FTD and Novatel Wireless.

Alex Quintero

Director, Data Science

Alex Quintero

Director, Data Science

Alex joined Rev in 2015. Prior to joining Rev, he worked in a variety of domains, applying data-driven solutions to the fields of astrophysics, finance and physical oceanography. Alex received a Bachelors from New York University in Physics and a Masters from University of California-San Diego in Data Science and Engineering.

Executive Advisory Board

Anneke Seley

Anneke Seley

Sales Advisor, Author and Founder of Oracle Inside Sales

Anneke Seley is CEO & Founder of Reality Works Group, a sales strategy and implementation consultancy, and coauthor of Sales 2.0 and Next Era Selling. She was the 12th employee at Oracle, where she also designed, built, and led the company’s first purely virtual/digital sales organization. Anneke received a bachelor’s degree in Human Biology from Stanford University.

Sid Kumar

Sid Kumar

Senior Vice President, Revenue Operations, HubSpot

Sid Kumar is the Senior Vice President of Revenue Operations at HubSpot. Previously, he was the COO of Sales for Cloud Sales Centers and Greenfield at Amazon Web Services and led the digital go-to-market transformation at CA Technologies where he built an inside sales, demand generation, partner sales and pre-sales organization with more than 300 people. Kumar earned a Bachelor’s in Economics from Yale and an MBA in Strategic Management from Wharton.

Norman Gennaro

Norman Gennaro

President, Worldwide Sales, Zendesk

Norman Gennaro, President of Sales at Zendesk, has more than 25 years of business and technology experience leading and growing global teams of high-performance sales professionals. Prior to Zendesk, Norman built Amazon Web Services’ (AWS) mid-market segment for North America into a multi-billion-dollar business and spent 16 years in enterprise sales with Oracle Corporation. He holds a bachelor’s degree in Management Information Systems from the University of Notre Dame and an MBA in Finance and Computer-information Systems from the University of Notre Dame de Namur.

Judy Buchholz

Judy Buchholz

SVP of Sales, Americas, Pegasystems

Judy Buchholz is the Senior Vice President of Americas Sales for Pegasystems. Previously, Judy held numerous leadership roles at IBM, including General Manager of IBM Digital Sales where she led 4,000 sellers in 99 countries. She is chair of the Iona College Women’s Board and is an active member of the Women’s Bond Club and Women of Power & Passion. She holds a bachelor’s in Computer Science and an MBA in Finance from Iona College.