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Expand and maintain your accounts in an economic downturn
November 9, 2022
The positive side of economic downturns is that they remind our companies to focus on what matters. A big part of that is your existing customer base. But too often, the reaction to economic hard times is to cling to our best customers and fight against churn. Preventing churn is essential. Absolutely. But reacting to […]
What are exegraphics?
July 22, 2022
Straight up, the B2B world does not get measured and tracked the same as the B2C world. Years ago, consumer sales vendors used to track just demographics. Today, they know a ridiculous amount beyond your age, your gender or your location: the large data attractors (think Amazon or Google) can predict what you’ll want to […]
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RevOps guide to expanding into new markets and targeting new customers
December 7, 2022
Expanding into new markets can be an exciting and risky decision. On the one hand, it’s an opportunity to increase revenue and expand your customer base. But, on the other hand, it’s also a huge investment of time and money that doesn’t always pay off. So, if you’ve decided to expand into new markets, you’ll […]
What is outbound lead generation?
November 30, 2022
Not all outbound lead generation strategies are built equally. While some are effective within a short time, others require a compound investment. This post distills the best outbound lead generation strategies and how to execute them to get lasting results fast. We’ll cover: Outbound lead generation and how it works Methods you can use to […]
How to build a high-performing RevOps team
November 22, 2022
Revenue operations (RevOps) is all about optimization—whether that means improving sales cycles, analyzing customer data to understand their needs and preferences better, or developing effective lead generation strategies. As such, you’ll need a team of skilled professionals with a range of expertise in go-to-market strategies. This team will tackle everything from marketing and sales to […]
Inbound vs. outbound sales: What, when and how
November 15, 2022
We studied the best marketing and sales minds and distilled them to a simple conclusion: “Every sales strategy can be categorized into two buckets; inbound or outbound, and neither is the better way to sell.” In fact, both are great and often used together as part of a larger GTM strategy. So, to help you […]
10 key demand generation metrics for B2B marketing
November 2, 2022
Do you think your company’s CEO cares about web traffic, impressions or leads as much as your marketing team? Probably not! Because what she really cares about is revenue. So, as a B2B marketer, you need to be able to show the impact your demand generation efforts are having on the bottom line. Otherwise, you’re […]