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Stay informed of critical events among your best prospects, with EV lenses

January 26, 2023

Reaching out to a prime prospect at a critical moment in their company’s journey—and before the competition does—could be the difference between a closed-won and closed-lost. You know that, and we know that. So, we decided to give you the first-move advantage. Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps […]

B2B demand generation marketing: Nearly everything you need to know

January 18, 2023

Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. Because imagine this… You’ve just launched a unique, innovative SaaS platform. You have no doubt that it’s the best on the market, sure to revolutionize your industry. BUT… no one’s buying. Like, at all. Why? […]

How to find new customers and increase sales

January 11, 2023

You’re not alone. When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. But what if there was a better way? What if you could focus your marketing efforts and target potential customers with the […]

Evolving through the phases of a mature demand gen engine

January 5, 2023

If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. But how? How can marketing leverage the data it has available to drive more value and get better leads? How can they provide measurable and […]

Level up your lead follow-up: 11 best practices

December 28, 2022

Congratulations! Your hard work paid off. You successfully generated leads from your marketing efforts. Now it’s time to convert those leads into customers. But, it’s not as simple as just picking up the phone and calling them all. Meaningful lead follow-up is much more than that. You need a plan that will ensure that you’re […]
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