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Expand and maintain your accounts in an economic downturn
November 9, 2022
The positive side of economic downturns is that they remind our companies to focus on what matters. A big part of that is your existing customer base. But too often, the reaction to economic hard times is to cling to our best customers and fight against churn. Preventing churn is essential. Absolutely. But reacting to […]
What are exegraphics?
July 22, 2022
Straight up, the B2B world does not get measured and tracked the same as the B2C world. Years ago, consumer sales vendors used to track just demographics. Today, they know a ridiculous amount beyond your age, your gender or your location: the large data attractors (think Amazon or Google) can predict what you’ll want to […]
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Stay informed of critical events among your best prospects, with EV lenses
January 26, 2023
Reaching out to a prime prospect at a critical moment in their company’s journey—and before the competition does—could be the difference between a closed-won and closed-lost. You know that, and we know that. So, we decided to give you the first-move advantage. Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps […]
B2B demand generation marketing: Nearly everything you need to know
January 18, 2023
Whether you’re working at a startup or a large enterprise, demand generation marketing is too good for business to ignore. Because imagine this… You’ve just launched a unique, innovative SaaS platform. You have no doubt that it’s the best on the market, sure to revolutionize your industry. BUT… no one’s buying. Like, at all. Why? […]
How to find new customers and increase sales
January 11, 2023
You’re not alone. When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. But what if there was a better way? What if you could focus your marketing efforts and target potential customers with the […]
Evolving through the phases of a mature demand gen engine
January 5, 2023
If we had to summarize the modern relationship between marketing and sales, it would sound something like: Generate more and better leads, so we can close more deals more effectively. But how? How can marketing leverage the data it has available to drive more value and get better leads? How can they provide measurable and […]
Level up your lead follow-up: 11 best practices
December 28, 2022
Congratulations! Your hard work paid off. You successfully generated leads from your marketing efforts. Now it’s time to convert those leads into customers. But, it’s not as simple as just picking up the phone and calling them all. Meaningful lead follow-up is much more than that. You need a plan that will ensure that you’re […]