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RevOps guide to expanding into new markets and targeting new customers

December 7, 2022

Expanding into new markets can be an exciting and risky decision. On the one hand, it’s an opportunity to increase revenue and expand your customer base. But, on the other hand, it’s also a huge investment of time and money that doesn’t always pay off. So, if you’ve decided to expand into new markets, you’ll […]

What is outbound lead generation?

November 30, 2022

Not all outbound lead generation strategies are built equally. While some are effective within a short time, others require a compound investment. This post distills the best outbound lead generation strategies and how to execute them to get lasting results fast. We’ll cover: Outbound lead generation and how it works Methods you can use to […]

How to build a high-performing RevOps team

November 22, 2022

Revenue operations (RevOps) is all about optimization—whether that means improving sales cycles, analyzing customer data to understand their needs and preferences better, or developing effective lead generation strategies.  As such, you’ll need a team of skilled professionals with a range of expertise in go-to-market strategies. This team will tackle everything from marketing and sales to […]

Inbound vs. outbound sales: What, when and how

November 15, 2022

We studied the best marketing and sales minds and distilled them to a simple conclusion: “Every sales strategy can be categorized into two buckets; inbound or outbound, and neither is the better way to sell.” In fact, both are great and often used together as part of a larger GTM strategy. So, to help you […]

10 key demand generation metrics for B2B marketing

November 2, 2022

Do you think your company’s CEO cares about web traffic, impressions or leads as much as your marketing team? Probably not! Because what she really cares about is revenue.  So, as a B2B marketer, you need to be able to show the impact your demand generation efforts are having on the bottom line. Otherwise, you’re […]
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