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Where to invest to solve sales and marketing misalignment
June 4, 2022
Good news first: Advancements in B2B sales have a catalytic effect on humanity. Who would’ve thought? Improving the ability of buyers and sellers of complex solutions to find each other more efficiently makes the world a better place. Whether your company is researching a cure for a disease, improving education or developing answers to environmental […]
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Demand funnel 101: How to build and grow a demand gen funnel
June 22, 2022
As organizations invest in demand generation, the use of the demand funnel becomes a clear way to organize and move prospects into buyers. Implementing a clear demand generation funnel can be challenging because it requires clear sales and marketing alignment. What is a demand funnel? First, let’s cover what a demand funnel is. Demand […]
The problem with B2B data (and the solution your team is waiting for)
June 15, 2022
B2B buying behavior involves multiple stakeholders, evolving buying criteria and an elongated consideration cycle. The sales and marketing tech stack only increases this complexity, so it seems counterintuitive to say B2B companies need another source of data to add to the mix. Unless such a source introduces an entirely new way of thinking about prospects—a […]
10 ways to improve SDR pipeline and productivity
June 9, 2022
Business growth depends on consistent sales and, even before that, strong SDR pipeline and processes. Companies literally depend on SDRs—often junior members of the sales team—to find, reach out to, qualify and push new leads into the sales funnel so quota-carrying reps can close deals. If SDRs don’t generate high-volume, high-quality leads, companies risk not […]
AI for lead generation: 6 tools to fuel your pipeline
May 26, 2022
Demand generation is exhaustive. To create a profitable business, demand gen leaders need to consistently bring in high-quality leads at a high volume. You want to bring in enough leads to fill your entire sales pipeline, but traditional lead generation methods can be expensive and time-consuming. You may have even Googled, “Can you automate lead […]
Right target, right time, now what? 7 steps to close the deal.
May 20, 2022
Chasing the wrong account is about as effective as chasing your own tail. Thankfully, with Rev, you’re tapping into the power of artificial intelligence and proven algorithms to identify and build target lists of accounts that look and act like your best customers, significantly cutting back on the time and effort your sales team must […]