Always know the most promising companies to target so your team can spend more time working accounts that will actually close—accounts that look like your best customers.
It’s the new, most efficient way to grow your pipeline.
Go beyond firmographics and discover the hidden characteristics behind your best customers. Our Sales Development Platform uses AI to analyze your customers and uncover exegraphic data—deep insights about how a company executes on its mission, things like a company’s sales tactics, strategy and hiring practices—so you can better understand and target others just like them.
Say your company sells software to hotels, but only to those with more than 2,000 beds. No problem. Rev is able to identify the organizations that fit this distinct description with custom exegraphic lenses. Since custom lenses are exclusive to each customer and not shared among the Rev customer community, this targeting advantage is unique to you.
Your customers are evolving and your ICP should too. Rev builds a living model of your ideal customer that learns and improves over time. With a dynamic ICP, you’ll keep a pulse on the changing attitudes and behaviors of your best customers so you can continually refine your GTM strategy.
Stop working exhausted lists or guessing which companies to target next. Rev finds and prioritizes accounts that match your ICP so you can focus your time working the ones that are most likely to engage.
Give your teams a data-driven approach to prospecting, without giving them another tool to use. Route your target lists to the tools and systems your team already uses so they can continue their work, without interruption.