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Inbound vs. outbound sales: What, when and how

We studied the best marketing and sales minds and distilled them to a simple conclusion: “Every sales strategy can be categorized into two buckets; inbound or outbound, and neither is the better way to sell.” In fact, both are great and often used together as part of a larger GTM strategy. So, to help you […]

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Grow and improve pipeline health in economic hard times

Revenue growth is easier during economic boons—just ask anyone from the .com bubble. It’s how companies maintain themselves during economic hard times that defines their sustainability. And more than just maintaining, downturns can actually be revenue growth opportunities for forward-thinking organizations.  Of course, that’s tricky. Customers (and our own businesses too) no longer have much […]

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Your ICP is broken, and here’s why

Ideal customer profiles are a staple of B2B sales strategy. And they make sense: if you can identify the traits that make your best customers your best customers, you can target the same traits in your best prospects. The problem with ICPs is that they are generally a shallow way to characterize companies. A sales […]

40% of outbound time is wasted
with inconsistent, frustrating and manual research.

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