How to build (and evolve) a modern demand gen engine

Every sales team wants high-quality leads—at scale. As a demand gen leader, whether you’re starting a program from scratch or building out an existing one, you feel the weight of this responsibility 24/7.

Rome wasn’t built in a day, and neither was any successful demand gen engine. So, where do you start? And how do you know when it’s time to make the big shifts that will evolve your strategy and move you toward a more predictable pipeline model?

Catch this on-demand event where we sat down with Joe Paone, Senior Director of Worldwide Commercial Marketing at Splunk, and talked about the different phases of demand gen maturity. You’ll walk away with a better understanding of

  • The phases of demand gen maturity (what they look like and what you should measure)
  • How to identify when it’s time to make the leap into the next phase
  • How to keep sales and marketing aligned through every transition