Sharpen your targeting
Companies need to invest their resources on the right targets. “Almost-fits” are not close enough. Not anymore.
Your teams need to find the best-fit prospects with the highest propensity to engage. And, that starts with identifying true lookalike targets and getting more strategic about how you approach them.
Reports & guides
Deep and actionable insights to grow your revenue
Game-changing strategies
The ultimate guide for upgrading your content syndication campaigns
Lead a modern sales team
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Demand generation vs lead generation: Key differences, examples and strategies for B2B marketing
Demand generation vs lead generation? Learning the difference between these two strategies is simple. Demand generation is the process of building awareness and interest in your brand by showing potential prospects you understand their problem. Lead generation, on the other hand, is the process of converting those prospects into leads or customers by convincing them […]
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Your ICP is broken, and here’s why
Ideal customer profiles are a staple of B2B sales strategy. And they make sense: if you can identify the traits that make your best customers your best customers, you can target the same traits in your best prospects. The problem with ICPs is that they are generally a shallow way to characterize companies. A sales […]
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New ways to identify new market segments
Every company that looks to enter a new market segment faces the same struggles: understanding the true total addressable market (TAM) and identifying the target accounts most likely to engage. There’s never been a handbook for this, no way to ensure that a company with strong market/product fit in one segment will meet any success […]