Sharpen your targeting

Companies need to invest their resources on the right targets. “Almost-fits” are not close enough. Not anymore.

Your teams need to find the best-fit prospects with the highest propensity to engage. And, that starts with identifying true lookalike targets and getting more strategic about how you approach them.

DOWNLOAD WHITEPAPER

Reports & guides

Deep and actionable insights to grow your revenue

Lead a modern sales team

BLOG

Demand generation vs lead generation: Key differences, examples and strategies for B2B marketing

Demand generation vs lead generation? Learning the difference between these two strategies is simple. Demand generation is the process of building awareness and interest in your brand by showing potential prospects you understand their problem. Lead generation, on the other hand, is the process of converting those prospects into leads or customers by convincing them […]

BLOG

Your ICP is broken, and here’s why

Ideal customer profiles are a staple of B2B sales strategy. And they make sense: if you can identify the traits that make your best customers your best customers, you can target the same traits in your best prospects. The problem with ICPs is that they are generally a shallow way to characterize companies. A sales […]

BLOG

New ways to identify new market segments

Every company that looks to enter a new market segment faces the same struggles: understanding the true total addressable market (TAM) and identifying the target accounts most likely to engage. There’s never been a handbook for this, no way to ensure that a company with strong market/product fit in one segment will meet any success […]

40% of outbound time is wasted
with inconsistent, frustrating and manual research.

Get that time back.

SCHEDULE A DEMO