Reports & guides

Deep and actionable insights to grow your revenue

Sharpen your targeting

Companies need to invest their resources on the right targets. “Almost-fits” are not close enough. Not anymore.

Your teams need to find the best-fit prospects with the highest propensity to engage. And, that starts with identifying true lookalike targets and getting more strategic about how you approach them.


Trending articles

It’s time to improve your aim

DemandGen RevOps Sales

May 3, 2023

Most revenue teams have more prospects in their CRM than they can handle. The problem, frankly, is not building up contact lists—the problem is maximizing the pipeline to identify the best prospects and engage them effectively. The sub-par prospects that […]

Expand and maintain your accounts in an economic downturn


November 9, 2022

The positive side of economic downturns is that they remind our companies to focus on what matters. A big part of that is your existing customer base. But too often, the reaction to economic hard times is to cling to […]

Your ICP is broken, and here’s why

DemandGen RevOps Sales

September 22, 2022

Ideal customer profiles are a staple of B2B sales strategy. And they make sense: if you can identify the traits that make your best customers your best customers, you can target the same traits in your best prospects. The problem […]

40% of outbound time is wasted with inconsistent, frustrating and manual research.

Get that time back.