Every digital channel out there is saturated with marketing messages, making it difficult for you to stand out and capture your audience’s attention. If you’re running on a lean budget, it’s even more so.
With odds stacked against you—noisy channels, rocky economic climate—it’s tempting to focus purely on lead gen. But when you lose sight of your holistic demand gen strategy, you’re giving your competitors an open lane to pass you. That’s something you can’t afford.
Instead, implement tactics and strategies that will optimize your current lead gen efforts while fueling your long-tail game for success. This step-by-step guide will help you do both by showing you how to
- Refine your ICP and identify companies that *actually* match it
- Use exegraphic data to build campaigns messages that resonate
- Measure your aim
- And more!