RevOps leaders like a good challenge—but times are particularly tough right now. Optimizing every channel—maximizing the efforts of every team member and every dollar—requires almost surgical precision. It’s not enough to rely on broad strategies that are bound to pull in a few good leads. Companies need to invest their resources on the right targets. “Almost-fits” are not close enough. Not anymore.
To enable higher-quality pipeline, your teams need to find the best-fit prospects with the highest propensity to engage. And, that starts with identifying true lookalike targets and getting more strategic about how you approach them.
Learn how exegraphic data—insights into how companies operate—can help you do just that.