Generating a pipeline of targets that match your ICP is a manual, time-consuming and—let’s be honest—random process. Guesswork becomes your strategy and can leave you with leads that clog your funnel, like that one deal that’s going to close any day but never does.
That’s why it’s so important to get the first mile of sales right: getting the right prospects into the funnel. After all, if you don’t, every step you take after is wasted.
Find out how you can quickly identify which accounts you should target—even before they show intent.