A lot of companies prospect by looking for targets that have specific demographic characteristics. But, how can a company’s industry tell you whether they’re really a great fit for your product or service? Or that they’ll have a high propensity to engage?
Your team needs and deserves more than firmographics. Your team needs exegraphics, the deep signals into how a company does business. Exegraphics capture the nuance that reveals why a target is the best fit, so you can uncover high-quality prospects at scale. Exegraphics provide insights like:
- Technology adoption: Early vs. late adopter
- End user focus: B2C vs. B2B
- Where work gets done: On-site vs. remote
- And more!
Learn more about exegraphics and how you can use them to better understand and find your targets.