When the economy is rocky—like it is right now—it’s common for demand gen teams to panic. In an attempt to deliver new leads and demonstrate their value, they often look for new levers to pull and new tactics to execute. Unfortunately, far too many teams throw spaghetti at the wall… and none of it sticks.
With lofty goals and tight budgets, you can’t afford to be that team.
Join Tipalti’s Outbound Marketing Manager Kendrick Shuler, Spear Marketing’s President Howard Sewell and Rev’s Chief GTM Officer Jeff Ha for a conversation on what demand gen leaders can (and should do) to navigate today’s challenges. You’ll walk away with insights on:
- The top challenges demand gen teams are facing
- The tempting tactics and practices that get deployed (that produce minimal impact)
- The strategies teams should adopted instead