Every sales team wants high-quality leads—at scale. As a demand gen leader, whether you’re starting a program from scratch or building out an existing one, you feel the weight of this responsibility 24/7.
Rome wasn’t built in a day, and neither was any successful demand gen engine. So, where do you start? And how do you know when it’s time to make the big shifts that will evolve your strategy and move you toward a more predictable pipeline model?
Catch this on-demand event where we sat down with Joe Paone, Senior Director of Worldwide Commercial Marketing at Splunk, and talked about the different phases of demand gen maturity. You’ll walk away with a better understanding of
The phases of demand gen maturity (what they look like and what you should measure)
How to identify when it’s time to make the leap into the next phase
How to keep sales and marketing aligned through every transition
Times have changed—and so has the way B2B buyers make purchasing decisions.
It’s no longer a simple, linear process.
It’s a series of steps that run in parallel, with many departments partnering and executing activities that ultimately move a prospect further down the funnel. And it’s only becoming more complex.
As a revenue team, sales and marketing must come together and adapt to meet this new reality.
Tune in as Chili Piper’s Senior Product Marketing Manager Sid Khaitan and Rev’s Chief GTM Officer Jeff Ha share ways you can prioritize prospects and double conversion rates. You’ll learn
How B2B purchasing decisions have changed and how successful sales and marketing teams—like Gong, Sendoso, Patient Pop—have adapted
How to engage the right prospects at the right time
How to address the first-mile problem and straight-to-meeting imperatives
It’s no secret. Prospecting is hard work—and extremely time consuming. Outbound teams often struggle with knowing who to contact next, and they often resort to creating target lists of companies that look alike.
Not all companies that look alike act alike. So, how do you determine which targets are “fit and ready” to buy from you, even before they’ve shown intent?
Join Rev’s CEO Jonathan Spier and Chief GTM Officer Jeff Ha to learn the most efficient (and profitable way) to prospect. They’ll walk you through how to use Rev’s Sales Development Platform to optimize all your outbound channels., and you’ll walk away with a deeper understanding on
How to build an actionable ICP—beyond firmographics
How and why to target prospects based on how they operate
How to dramatically reduce time spent on list building and prioritization (and how it all seamlessly integrates into the systems you love!)
You have intent data, but how do you know if a prospect is browsing or ready to make an investment? And once you identify a prospect who’s fit and ready to purchase, how are you getting in front of them quickly?
We’ve got great news. There’s a way to do both—and with precision.
Join Rev’s CEO Jonathan Spier and Kronologic’s SVP of Marketing Scott Logan and learn how to streamline your sales processes and close revenue faster. You’ll walk away with new strategies to help your sales team be more agile. You’ll also learn
How to target companies based on how they behave
Tactics to engage leads and increase conversion by 2-5X
Ways to create a stronger, more aligned GTM strategy
Taking your revenue to the next level isn’t always easy… but sometimes it is.
Join Rev’s CEO Jonathan Spier and Kronologic’s SVP of Marketing Scott Logan as they share how to set your team up for success by updating your account mapping practices and using new lead-converting strategies. With these new frameworks, you’ll stop losing pipeline to lead chasing and low conversion rates—and, instead, start landing meetings with buyers who are fit and ready to hear your pitch.
B2B companies need good leads like people need air to breathe. Unfortunately, generating leads is not as easy as taking a deep breath. It’s often a manual, time-consuming and random process. But, it doesn’t have to be any of those things.
Join Jonathan Spier, CEO of Rev, and Marketing AI Institute to learn how AI can improve your business development efforts. During this session, you’ll learn
Why traditional B2B lead and demand gen programs fall short
How you can use AI to find (and close) missed opportunities and reduce waste
How marketers and sales pros can use AI to generate better B2B leads at scale
Sales development has a “first-mile” problem. They often target the wrong companies, focus on poor prospects and use bad contact information. And, ultimately, that makes every next step your SDRs and AEs take a step in the wrong direction, wasting time and resources.
Join Rev CEO Jonathan Spier and Tenbound Founder and CEO David Dulany to learn how to make sales development your most powerful channel. Catch this session to get the latest insights on how to
Build a prioritized list (backed by data)
Save time by prospecting accounts that have a high propensity to engage
