RevOps in 2023: Need-to-knows for the year ahead

Every organization today is looking for ways to efficiently grow revenue. That’s why all eyes have turned to RevOps—and why RevOps leaders like you need all the support you can get. 

We’re not just talking support from sales, marketing, customer success and finance. You also benefit from the guidance of RevOps experts who can help you navigate the ins and outs of the field.

Join The RevOps Collective founder Rosalyn Santa Elena and Jeff Ha, Rev’s Chief GTM Officer, for a conversation about RevOps in 2023. You’ll get actionable insights about 

  • The rise of RevOps—where it’s been and how it’s evolving
  • How to improve your RevOps structure (and advance your career) 
  • Critical areas to focus on in the year ahead


How to leverage RevOps to drive growth at scale

Driving efficient and predictable revenue growth matters now more than ever. With today’s current market volatility and economic uncertainty, RevOps is now being recognized as a “need-to-have” rather than a “nice-to-have” function. Whether you’re just getting started or already have your practice in place, it’s important to know how to make the biggest impact with RevOps.

And when the advice comes from a RevOps trailblazer, what more could you ask for?

Join HubSpot’s SVP of RevOps Sid Kumar and Rev’s Chief GTM Officer Jeff Ha as they share how to leverage RevOps to drive growth at scale. You’ll walk away with actionable insights on

  • The essential elements of a successful RevOps motion
  • How teams can best partner with RevOps
  • Creating strong (and profitable) GTM alignment


Crush Q4: How to finish the quarter strong

The fourth quarter is here, and you’re likely feeling the stress that comes with hitting end-of-year quota. So is your team. If you’re asking yourself, “How can I help my team get—or stay—on track?” you’re in luck.

We’ve got your answer.

Join Rev’s Chief GTM Officer Jeff Ha and sales guru James “Saywhatsales” Buckley as they dive into the realities of Q4 sales practices and what you as leaders can do to help your team not just survive, but thrive. You’ll hear about

  • The state of Q4 sales practices
  • Proven methods to meaningfully support your team
  • Tactical strategies to empower your team to close more deals


Growing your revenue—even during an economic downturn

When the economic climate feels uncertain, the pressure to do more with less increases, especially when it comes to driving growth. Every dollar you invest to drive sales must be spent with precision. With little room for error, what changes do you make?

Join Rev’s GTM Officer Jeff Ha, Strategic Media’s Founder Melanie Kennedy, Intelligent Demand’s Director of RevOps Strategy Aaron Owens and Deloitte’s Principal Paul as they sit down with AA-ISP’s Founder Bob Perkins and share what they’re seeing in the market. You’ll learn innovative approaches to grow and optimize your pipeline from front-line experts. You’ll walk away with new and actionable approaches you can implement to confidently grow your bottom line, including

  • How to reevaluate your ICP to spot prospects with a high propensity to engage
  • How to identify market expansion opportunities when you feel like you’ve exhausted yours
  • The best ways you can empower your outbound efforts and create stronger sales/marketing alignment


How to build (and evolve) a modern demand gen engine

Every sales team wants high-quality leads—at scale. As a demand gen leader, whether you’re starting a program from scratch or building out an existing one, you feel the weight of this responsibility 24/7.

Rome wasn’t built in a day, and neither was any successful demand gen engine. So, where do you start? And how do you know when it’s time to make the big shifts that will evolve your strategy and move you toward a more predictable pipeline model?

Catch this on-demand event where we sat down with Joe Paone, Senior Director of Worldwide Commercial Marketing at Splunk, and talked about the different phases of demand gen maturity. You’ll walk away with a better understanding of

  • The phases of demand gen maturity (what they look like and what you should measure)
  • How to identify when it’s time to make the leap into the next phase
  • How to keep sales and marketing aligned through every transition


From leaky bucket to revenue engine

Times have changed—and so has the way B2B buyers make purchasing decisions.

It’s no longer a simple, linear process.

It’s a series of steps that run in parallel, with many departments partnering and executing activities that ultimately move a prospect further down the funnel. And it’s only becoming more complex.

As a revenue team, sales and marketing must come together and adapt to meet this new reality.

Tune in as Chili Piper’s Senior Product Marketing Manager Sid Khaitan and Rev’s Chief GTM Officer Jeff Ha share ways you can prioritize prospects and double conversion rates. You’ll learn

  • How B2B purchasing decisions have changed and how successful sales and marketing teams—like Gong, Sendoso, Patient Pop—have adapted
  • How to engage the right prospects at the right time
  • How to address the first-mile problem and straight-to-meeting imperatives


How to build better target lists

It’s no secret. Prospecting is hard work—and extremely time consuming. Outbound teams often struggle with knowing who to contact next, and they often resort to creating target lists of companies that look alike.

Not all companies that look alike act alike. So, how do you determine which targets are “fit and ready” to buy from you, even before they’ve shown intent?

Join Rev’s CEO Jonathan Spier and Chief GTM Officer Jeff Ha to learn the most efficient (and profitable way) to prospect. They’ll walk you through how to use Rev’s Sales Development Platform to optimize all your outbound channels., and you’ll walk away with a deeper understanding on

  • How to build an actionable ICP—beyond firmographics
  • How and why to target prospects based on how they operate
  • How to dramatically reduce time spent on list building and prioritization (and how it all seamlessly integrates into the systems you love!)


The next generation account-based sales and sales engagement model: They aren’t what you think

You have intent data, but how do you know if a prospect is browsing or ready to make an investment? And once you identify a prospect who’s fit and ready to purchase, how are you getting in front of them quickly?

We’ve got great news. There’s a way to do both—and with precision.

Join Rev’s CEO Jonathan Spier and Kronologic’s SVP of Marketing Scott Logan and learn how to streamline your sales processes and close revenue faster. You’ll walk away with new strategies to help your sales team be more agile. You’ll also learn

  • How to target companies based on how they behave
  • Tactics to engage leads and increase conversion by 2-5X
  • Ways to create a stronger, more aligned GTM strategy


The winning formula: New account mapping and lead converting tactics

Taking your revenue to the next level isn’t always easy… but sometimes it is.

Join Rev’s CEO Jonathan Spier and Kronologic’s SVP of Marketing Scott Logan as they share how to set your team up for success by updating your account mapping practices and using new lead-converting strategies. With these new frameworks, you’ll stop losing pipeline to lead chasing and low conversion rates—and, instead, start landing meetings with buyers who are fit and ready to hear your pitch.

Watch this session and also learn more about

  • How to identify your best target accounts
  • How to (and why) enhance intent data
  • The five newest conversion tactics


Use AI to find your best prospects

B2B companies need good leads like people need air to breathe. Unfortunately, generating leads is not as easy as taking a deep breath. It’s often a manual, time-consuming and random process. But, it doesn’t have to be any of those things.

Join Jonathan Spier, CEO of Rev, and Marketing AI Institute to learn how AI can improve your business development efforts. During this session, you’ll learn

  • Why traditional B2B lead and demand gen programs fall short
  • How you can use AI to find (and close) missed opportunities and reduce waste
  • How marketers and sales pros can use AI to generate better B2B leads at scale