Rev Blog
Advice and information for building a stronger GTM motion.
It’s time to improve your aim
DemandGen RevOps Sales
May 3, 2023
Trending articles
Expand and maintain your accounts in an economic downturn
RevOps
November 9, 2022
The positive side of economic downturns is that they remind our companies to focus on what matters. A big part of that is your existing customer base. But too often, the reaction to economic hard times is to cling to […]
Your ICP is broken, and here’s why
DemandGen RevOps Sales
September 22, 2022
Ideal customer profiles are a staple of B2B sales strategy. And they make sense: if you can identify the traits that make your best customers your best customers, you can target the same traits in your best prospects. The problem […]
What are exegraphics?
DemandGen RevOps Sales
July 22, 2022
Straight up, the B2B world does not get measured and tracked the same as the B2C world. Years ago, consumer sales vendors used to track just demographics. Today, they know a ridiculous amount beyond your age, your gender or your […]
Building a winning RevOps strategy
What is product-led growth?
RevOps
August 23, 2023
Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led […]
Data integrity and revamping your ICP
DemandGen RevOps Sales
August 16, 2023
Every GTM motion in a RevOps organization has its own distinct function. Yet somehow, they’re supposed to collaborate darn near seamlessly. Data is the medium that facilitates that interdependence. It’s a common language that provides common context to everyone in […]
9 steps to craft your perfect go-to-market strategy
DemandGen RevOps Sales
July 5, 2023
A well defined go-to-market strategy is the difference between a successful launch and a flop. It outlines your product’s target market, customers, channels, pricing and more—and makes sure that all teams are aligned and working together. Creating and perfecting a […]
Lead a modern sales team
How to build the best sales tech stack for your business
Sales
September 27, 2023
Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can […]
Customer expansion: Grow your bottom line with these AI-powered upsell and cross-sell strategies
Sales
September 13, 2023
Want to increase the lifetime value of your existing accounts with customer expansion (aka account expansion) strategies? Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? When […]
7 sales pipeline stages: A breakdown
Sales
September 6, 2023
Every company needs an effective sales pipeline. It’s a non-negotiable. Properly managing your leads and prospects throughout their journey to becoming customers optimizes your resources, closes deals faster (and more often), and drives revenue growth. However, note that all businesses […]
Evolve your demand gen strategy
How to build true demand in today’s buyer’s market, with Manuel Rietzsch
DemandGen
September 20, 2023
The undeniable reality of demand marketing is that buying behaviors have changed, and the old tried-and-true playbook hasn’t aged gracefully. “It’s much more a buyer’s market now than it used to be,” says Manuel Rietzsch, VP of Revenue Marketing at […]
Data integrity and revamping your ICP
DemandGen RevOps Sales
August 16, 2023
Every GTM motion in a RevOps organization has its own distinct function. Yet somehow, they’re supposed to collaborate darn near seamlessly. Data is the medium that facilitates that interdependence. It’s a common language that provides common context to everyone in […]
Everything you need to know about growth marketing
DemandGen
August 9, 2023
Growth marketing is a multi-pronged approach to scaling profits, gaining an edge in a competitive market and driving tangible results with minimal effort. It’s become a respected and core marketing function because of its ability to open opportunities that create […]