Great marketing takes time. And while there are no shortcuts to running successful campaigns, there are a few things you can do to give your content syndication program the boost it needs to create more pipeline.
First, start with this guide that includes insights we’ve gained and best practices we’ve developed syndicating content for some of the world’s most recognized corporations: IBM, Lockheed Martin, Dell, Microsoft and others. You’ll discover exactly what you need to do to create high-quality content and a strong content syndication strategy that drives measurable results, including:
- The secrets behind great content
- Proven tactics to drive prospects to take action—and what pitfalls to avoid
- How to make sure you’re targeting is laser-accurate
RevOps leaders like a good challenge—but times are particularly tough right now. Optimizing every channel—maximizing the efforts of every team member and every dollar—requires almost surgical precision. It’s not enough to rely on broad strategies that are bound to pull in a few good leads. Companies need to invest their resources on the right targets. “Almost-fits” are not close enough. Not anymore.
To enable higher-quality pipeline, your teams need to find the best-fit prospects with the highest propensity to engage. And, that starts with identifying true lookalike targets and getting more strategic about how you approach them.
Learn how exegraphic data—insights into how companies operate—can help you do just that.
Generating a pipeline of targets that match your ICP is a manual, time-consuming and—let’s be honest—random process. Guesswork becomes your strategy and can leave you with leads that clog your funnel, like that one deal that’s going to close any day but never does.
That’s why it’s so important to get the first mile of sales right: getting the right prospects into the funnel. After all, if you don’t, every step you take after is wasted.
Find out how you can quickly identify which accounts you should target—even before they
A lot of companies prospect by looking for targets that have specific demographic characteristics. But, how can a company’s industry tell you whether they’re really a great fit for your product or service? Or that they’ll have a high propensity to engage?
Your team needs and deserves more than firmographics. Your team needs exegraphics, the deep signals into how a company does business. Exegraphics capture the nuance that reveals why a target is the best fit, so you can uncover high-quality prospects at scale. Exegraphics provide insights like:
- Technology adoption: Early vs. late adopter
- End user focus: B2C vs. B2B
- Where work gets done: On-site vs. remote
- And more!
Learn more about exegraphics and how you can use them to better understand and find your targets.